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Travel Mommy

Client

Katie Ringlespaugh

Location

Castle Rock, CO

Year

2024

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The "Travel Mommma" logo design project was an exciting venture aimed at capturing the essence of wanderlust and familial love. Inspired by the spirit of adventure and the warmth of maternal care, this project sought to craft a visual identity that resonates with travelers, particularly mothers, around the globe.

The concept behind "Travel Mommma" is rooted in the idea of celebrating the journey of motherhood intertwined with a passion for exploration. The logo embodies a sense of adventure, freedom, and calmness, encapsulating the thrill of discovering new destinations.

To achieve this, the design process delved deep into understanding the target audience, their aspirations, and the emotions they associate with travel and motherhood.

 

The color palette was carefully curated to evoke feelings of joy, serenity, and vitality, while the choice of typography aimed to strike a balance between modernity and approachability.

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The final logo design seamlessly integrates iconic elements such as a stylized sun rising over an ocean, symbolizing serenity.

Through the "Travel Momma" logo design project, we not only crafted a visually appealing brand identity but also aimed to evoke a sense of wanderlust and familial connection, inviting individuals to embark on unforgettable journeys with their loved ones.

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