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ZOE 

ZOE is a pro-life campaign located at Moody Bible Institute. The name of the campaign is named after the Greek word meaning"life." As a group, they wanted to have a unique brand that would stand out with symbolism and meaning similar to their name. Their mission is to not only help those with questions of faith but questions of abortion. Abortion is a joint discussion in today's culture with well-crafted arguments on either side. Zoe wants to be the bridge that helps bring both parties to an understanding grounded in faith. 

 

I created The design to look like a singular pulse of a heartbeat sean on a heartbeat monitor. The colors are representing that similar to blood and the veins in a human body. 

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